How to use social media to recruit teachers

Social media is one of those tools that everyone thinks they’re using to its full advantage. But we’ve noticed how much so many schools are missing out on when it comes to recruiting top talent.

By keeping a few key principles in mind when you’re designing and deploying your content, you’ll be well on your way to successfully recruiting through social media.

Here are three tips you can apply to your social media marketing right away:

1. Advertise on the right platforms

First things first, you need to choose wisely when it comes to deciding which social media platform to advertise on. Every social media platform is different, so here’s a quick breakdown for you:

Facebook is a good option for school recruitment, because as a business page you can create jobs and applicants can apply easily, directly on Facebook. Plus, you can ‘boost’ your job posts and target specific groups or types of people to reach those more likely to be interested in, or suitable for, your school’s role.

teaglo enables schools to connect directly with 1000s of teachers actively looking for jobs. It’s free to sign up and offers additional brand-boosting benefits such as a school profile featuring videos and images, as well as unlimited job postings.

LinkedIn is traditionally the top social media platform for businesses and recruitment, although, not as popular for schools. But don’t rule out advertising on LinkedIn, as you may strike gold.

Twitter is very popular amongst the teaching community, with a lot of them getting involved in conversations and debate on the platform. It’s definitely worth posting your roles on the site, and also looking into their paid advertising options.

Instagram is not traditionally known for its recruitment benefits, but that doesn’t mean there aren’t any. Instagram is more popular with younger audiences, so if you’re looking for graduates or NQTs, this is certainly the place to recruit. Don’t forget, you can also share job ads from Facebook on to any linked Instagram pages.

2. Promote Your Culture

Creating job adverts that showcase vacancies is all well and good, but unless applicants are interested in your school’s culture, they’re likely to simply pass you by.

It’s critical that your job ads give candidates a feel for the kind of environment your school offers.

Beyond pay and professional development opportunities (both of which are important), you also need to show what your school stands for. Be clear on your values, and you’ll attract more great applicants to your open positions.

Offer followers on social media a glimpse behind the scenes of your school. Try using images, posting short videos and sharing testimonials from teachers and students. On teaglo, schools can post news, images and updates directly to teachers who follow them.

3. Be Human

Last, but never least, social media offers you the chance to show the human side of your school. This means:

  • You can afford to be less formal in your messaging.
  • You can ask staff to get involved via testimonials, and we’d always suggest getting a testimonial from a member of staff in the department you’re recruiting for.
  • You can show off the best side of your school, and not just your academic track record. Celebrate winning sports teams, extracurriculars, charity fundraisers – they are all worth a mention on social.

Teachers want to work in a school that will allow them to have fun in their role, and ones that are making a difference. Social media gives you a chance to show candidates exactly why they should join your school, so don’t neglect this aspect of applicant attraction.

If you’re having trouble working social media into your recruitment campaigns, just get in touch – we’re always happy to help.

About the author

AmbleglowAmbleglow is a full-service education marketing agency, specialising in advertising and marketing for schools, based in Maidenhead, Berkshire. They've partnered with over 600 schools across the UK assisting them with everything from recruitment advertising to full-blown marketing strategies including print adverts, social media planning and implementation as well as SEO and PPC efforts.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.