6 ways to share your school job adverts as widely as possible for free

If your schools has lots of money and is finding it easy to recruit great teachers, you can stop reading now.

For the rest of you, the combination of tight budgets and a global shortage of teachers means it is time to question your recruitment practices. So, rather than paying thousands of pounds for that national magazine or website advert, why not try the following free routes first and see if they bring in great candidates?

As with any recruitment activity you need to evaluate these options carefully before you start – some are limited to particular geographic areas or types of school for example. And, as with everything, though they are free, they all require some time and effort to maximise success.

6 free options to explore:

  1. teaglo. Yes, we offer free and unlimited job advertising, as well as a dedicated branded profile and support for all schools. Our platform lets you manage your entire recruitment process in-house, leaving you more of your budget to spend on student achievement. Find out more about how teaglo can help you attract the attention of 1000s of teachers here >
  2. TeachVac – this simple but free service from Oxford Teacher Services has shared over 50,000 jobs this year.
  3. Teaching Vacancies – a free UK Government website for state schools. Click here to find out how to get started >
  4. Your own social media channels. Hearing about a job opportunity from a trusted colleague or friend via social media might just encourage someone to apply. Make sure that you post your vacancies on your school’s social media channels (Twitter, LinkedIn Facebook, Instagram and others) and encourage your community, especially current teachers, to share them widely. Add relevant hashtags such as #teacherjobs and #teachingjobs to posts to reach more people.
  5. Google Jobs. Last year Google started sharing jobs for free. Simply add some code called ‘structured data’ to your school webpages and Google will automatically add your jobs to search engine listings. Your web developer or agency will be able to help add the required code to your website.
  6. Local authority sites. This site covers Manchester, one of the largest local authorities in England. Schools in the right area can sign up and share all their jobs for free. Some local authorities are better than others at this – ask other local schools for their experiences before signing up.

If you don’t get many applications or get many unsuitable ones across these recruitment channels, you might need to take a step back and think about what you’re offering as an employer (especially compared to other schools). Review what you need from applicants too and whether this is being communicated in a positive and engaging way in your adverts. Good luck with your recruitment plans this year.

Are you responsible for recruitment in a school? Please share your top tips in the comments.

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Photo by Samuel Zeller on Unsplash

About the author

Simon HepburnSimon Hepburn spent 10 years working in marketing in industry and consultancy. This included managing a £1.5m advertising budget for Reed, advising Vodafone on improving its image as an employer, and developing a new practice in one of the UK's leading reputation management consultancies. He then retrained as a teacher at the Institute of Education, London and spent 12 years working as a teacher and Head of Department in state and private schools. He now combines part-time teaching with running Marketing Advice for Schools, a network of over 1250 school marketers, and training and consulting with schools. He is the author of two books on school marketing and is writing a third on recruitment marketing for schools.

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